At Traackr, we use VIT. The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in influencers’ content. It was designed to measure what matters—visibility (reach of content), impact (engagement generated) and brand trust (quality of content on brand image). ... Comments. Traackr’s 2022 Influencer Marketing Impact Report surveyed 1,000 consumers and 500 marketers in the US to understand how influencers and social platforms affect content consumption, brand affinity, and purchase behavior. Explore some of the key findings and download the full report to go deeper. They call us the system of record for influencer marketing. For over 10 years, Traackr has powered influencer marketing for the world’s most loved brands. Our customers call us their system of record for influencer marketing because our platform brings together all influencer activities and data so they can make better decisions and grow ... At Traackr, we use VIT. The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in influencers’ content. It was designed to measure what matters—visibility (reach of content), impact (engagement generated) and brand trust (quality of content on brand image). Register. Influencer Marketing Benchmark (MIM) (APAC) Jan. 21, 2025, 2 p.m. - 3 p.m. SGT. 300. Register. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy. Second edition of the global IM research study by Brian Solis, Altimeter Group. In the second edition of the Influence 2.0 research report written by Brian Solis from Altimeter Group, you will get exclusive data and insights into what makes most advanced brands successful with their IM and what it takes to avoid falling into the IM “tactical ...Traackr Academy is designed for both new and long-time Traackr users. This new launch is a key building block in the development of Traackr as the leading global influencer technology for enterprises. It coincides with the increased sophistication of the Traackr platform as our roadmap accelerates to meet the ever expanding needs of the global ...Sep 20, 2023 · Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to drive greater impact and ROI by investing in the right strategies, outsmart their competitors, streamline campaigns, and scale global programs. ...Traackr’s 2024 Influencer Marketing Impact Report surveyed 1,000 Millennial and Gen Z consumers in the US, in order to determine which social platforms are the most impactful for influencer marketing. The Best Social Platforms for Influencer Marketing.Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job. IM ROI Calculator. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Calculate your ROI. Latest from the blog.Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“In this live training series our product experts will help you get smarter on all things Traackr in just 30 minutes. Every two weeks we'll be featuring a new topic, so be sure to register for any upcoming sessions that catch your eye. 2024 Topics: Discovering New Influencers; How to Vet and Analyse Influencer ProfilesFrom influencer marketing basics to advanced strategies, Traackr's How To's will help marketers create effective influencer marketing programs. Product. Grow. Find Influencers Influencer Analytics Recruit & Onboard. Activate. Manage Relationships Product Seeding Content Collaboration Pay Influencers Manage Campaigns.We would like to show you a description here but the site won’t allow us.Traackr has partnered with Scott Guthrie for the following interview, as part of our new global series “Influencer Marketing at Scale”. Listed on the stock exchange (Part of the IBEX 35 index) and still family-run Meliá Hotels International is one of the largest hotel companies in the world. This house of brands operates …The Traackr Brand Leaderboard benchmarks the performance of influencer content for brands in a given geographic market. Currently the leaderboard is available for more than 1,000 cosmetics, hair care, fragrance and skincare brands in the United States, United Kingdom and France. For each brand, Traackr measures the number of activated ...Use Traackr’s Brand Vitality Score (VIT) for executive-level reporting. Present & share results. Showcase your success with custom shareable and downloadable reports. Export whole data tables into Excel for deeper analysis. A Guide to Improving Influencer Marketing ROI with Spend Efficiency Metrics and Techniques.Don’t miss these. What are some of the main challenges with influencer product seeding, and how can you overcome them? Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Leverage visualization tools such as Tableau and compare data (i.e., campaign spend in Traackr vs campaign spend as reported to Finance department). Run deeper analysis of your influencer program Analyze campaign performance, spending and spend efficiency at a global level, across countries, by brand, division or category to discover best ... Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to ... Using the 3 Categories of Influencer Marketing Metrics Together. The most advanced teams leverage the 3 categories of metrics together to drive a continuous cycle of improvement. Market leaders are using Performance Metrics to measure, analyze, and optimize the impact of influencer marketing. This, in turn, drives improvements in Spend Efficiency. The Traackr Brand Leaderboard benchmarks the performance of influencer content for brands in a given geographic market. Currently the leaderboard is available for more than 1,000 cosmetics, hair care, fragrance and skincare brands in the United States, United Kingdom and France. For each brand, Traackr measures the number of activated ...Traackr's State of Influence 2020 report summarizes this unpredictable year so far through the lens of influencer content, providing a comparison between H1 2019 and H1 2020. From social platform trends to shifts in conversation themes, uncover how beauty, fashion and lifestyle influencers have evolved this year and explore recommendations for ...Leverage visualization tools such as Tableau and compare data (i.e., campaign spend in Traackr vs campaign spend as reported to Finance department). Run deeper analysis of your influencer program Analyze campaign performance, spending and spend efficiency at a global level, across countries, by brand, division or category to discover best ...Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”.Aug 31, 2020 · With Traackr’s Link Tracking capabilities, you can now: Create trackable links and define UTMs for integration with Google Analytics. Leverage dynamic variables to easily assign custom links for each influencer. Share links with your influencers individually or en masse directly from the platform. Automatically track the clicks and traffic ... For the marketer, influencers are doubly important: 1. They serve as a proxy to the larger, unruly web, and help focus limited time and resources on the most powerful channels and conversations. 2, They are the most effective partners for sharing your messages and driving business your way. Influencer marketing is the process of identifying ... Feb 14, 2024 · Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper. Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track ... Traackr’s remarkable lifetime revenue performance is the inverse of what would be expected of a typical SaaS business at a similar stage. The large amounts these typically spend to ‘find’ the market and customers, was dramatically reduced by Traackr via use of its own IRM product as the foundation of its growth, using its own toolset in ... A Guide to Improving Influencer Marketing ROI with Spend Efficiency Metrics and Techniques. By applying Traackr’s influencer marketing budget framework, our customers have increased the impact of their programs by as much as 70% while reducing costs. Take your influencer marketing strategy to the next level with Traackr's Brand Vitality Score (VIT). Learn how VIT helps you adjust your influencer marketing strategy to outperform …Top Influencer Marketing Strategy Templates. 1. Influencer Brief Template. A great influencer brief can make or break a creator’s experience with your brand. Since a brief is one of the first ways an influencer interacts with your brand and your team, it can set the tone for the partnership (and even determine … Solution. Traackr was selected as the influencer marketing platform of reference to enable Michelin to centralize influencer relationship management, improve coordination across regions, vet influencers based on performance and audience insights, and unify campaign measurement. Michelin began its Traackr rollout in 2018 with the German market ... Traackr x Luxurynsight: Luxury Marketing Insights. A deep-dive report on the luxury marketing strategies — from influencer marketing campaigns, to PR, to events, and more — that top brands used in 2023. Read the Report. We would like to show you a description here but the site won’t allow us. Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”.Influencers. Read the case study . “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”. “Influencer marketing and ROI made easy”. “10/10 customer support”.Get the insights. Influencer Marketing Job Board. Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job. IM ROI Calculator. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Calculate your ROI. Comments. Traackr’s 2022 Influencer Marketing Impact Report surveyed 1,000 consumers and 500 marketers in the US to understand how influencers and social platforms affect content consumption, brand affinity, and purchase behavior. Explore some of the key findings and download the full report to go deeper. Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“ Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”.Beekman 1802 leveraged Traackr and its own unique influencer rubric to identify and work with creators outside of the traditional beauty and skincare sphere. Instead of focusing on finding creators who create beauty-specific content, Beekman 1802 looked for up-and-coming creators like Katie Beth Miedenar (@cappybears) who fit well with its ...Traackr’s 2024 Influencer Marketing Impact Report surveyed 1,000 Millennial and Gen Z consumers in the US, in order to determine which social platforms are the most impactful for influencer marketing. The Best Social Platforms for Influencer Marketing.Traackr's State of Influence 2020 report summarizes this unpredictable year so far through the lens of influencer content, providing a comparison between H1 2019 and H1 2020. From social platform trends to shifts in conversation themes, uncover how beauty, fashion and lifestyle influencers have evolved this year and explore recommendations for ...Traackr 提供构建全球影响者营销计划所需的数据、平台和经验。 你如何定位自己与竞争对手的关系？ 虽然所有其他网红营销技术都只专注于个人活动，但 Traackr 是唯一的记录系统，可实现跨越多个地区、品牌和团队的全球规模网红营销计划。Traackr’s 2022 Influencer Marketing Impact Report surveyed 1,000 consumers and 500 marketers in the US to understand how influencers and social platforms affect content consumption, brand affinity, and purchase behavior. Explore some of the key findings and download the full report to go deeper. Highlights include: Most popular social platforms.Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“In this live training series our product experts will help you get smarter on all things Traackr in just 30 minutes. Every two weeks we'll be featuring a new topic, so be sure to register for any upcoming sessions that catch your eye. 2024 Topics: Discovering New Influencers; How to Vet and Analyse Influencer Profiles The Shiseido team uses Traackr’s VIT Score as a framework for measuring the impact of content generated from its influencer marketing program. The VIT score is broken down into three categories that the Shiseido team tracks and actively sets goals against: visibility (reach of content), impact (engagement generated), and brand trust (quality ... Traackr is the ultimate Influencer Marketing Platform. All you need to discover influencers, manage relationships, and measure the impact on your business.Guide to Influencer Identification. Design a strategic influencer identification strategy. Understand the role that influence plays in the customer journey and create influencer marketing strategies that put the customer first. Learn how to map your customer’s journey to identify the conversations your customers care about.Traackr, por otro lado, se centró en proporcionar a las marcas las herramientas necesarias para cultivar relaciones auténticas con los influencers y, por extensión, con su audiencia. La forma en que lograron esto fue la segunda cosa que puso a Traackr por delante de su competencia: los datos. A Guide to Improving Influencer Marketing ROI with Spend Efficiency Metrics and Techniques. By applying Traackr’s influencer marketing budget framework, our customers have increased the impact of their programs by as much as 70% while reducing costs. Traackr is a technology company that provides data-driven solutions for influencer marketing. Learn about their products, partnerships, updates, and insights on their LinkedIn profile.Whether you're running campaigns for organic advocacy, product sends, or paid sponsorships, Traackr’s campaign management toolset simplifies the process. Learn …Nov 21, 2023 · According to Traackr’s 2024 US Influencer Marketing Impact report, consumers are more likely to conduct product research on YouTube but purchase products on Facebook. These results differ across generations and gender meaning that consumers are using social platforms for various purposes. At ILIA Beauty, Samantha builds a … State of Influence: Beauty Trends Q3 2023. The new State of Influence, shares insights on strategies and beauty trends being used by some of the top brands and influencers from the first three quarters of 2023. Download. Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to... Influence 2.0: The Future of Influencer Marketing. We partnered with the top futurist in digital transformation to survey the globe’s most innovative brand strategists, including 3M, Amazon Web Services, American Express, Diageo, Microsoft and many more, to find out how influencer marketing is evolving.Let Traackr handle your influencer payment processes, including tracking and tax compliance, and help you optimize spend efficiency, so you can focus on scaling your paid partnerships. Pay creators automatically. Automate your entire payment process. Send payments to your creators globally and in local currencies directly from within Traackr.Traackr’s 2022 Influencer Marketing Impact Report surveyed 1,000 consumers and 500 marketers in the US to understand how influencers and social platforms affect content consumption, brand affinity, and purchase behavior. Explore some of the key findings and download the full report to go deeper. Highlights include: Most popular social platforms.Traackr is a system of record for all types of influencer marketing including organic advocacy, gifting and paid partnerships. Our technology is used by marketing and insights teams to run global programs from discovery to measurement.6 Body Positivity Influencers. Rigid beauty standards are out — inclusivity is in. In a recent data report, we found that the amount of posts about body positivity, acceptance and neutrality increased by 25% from 2019 to 2020, with engagements also climbing by an astonishing 345%. Similarly, the amount of influencers talking about and ...Traackr's State of Influence 2020 report summarizes this unpredictable year so far through the lens of influencer content, providing a comparison between H1 2019 and H1 2020. From social platform trends to shifts in conversation themes, uncover how beauty, fashion and lifestyle influencers have evolved this year and explore recommendations for ...Traackr’s State of Influence: Beauty 2021 report investigates how the events of the past year have informed emerging trends in the beauty sector, through the lens of influencer generated content. The report highlights how consumer, brand and influencer behavior in the beauty industry have evolved as a result of the global pandemic, social ...Oct 20, 2023 · With Traackr’s i nfluencer marketing platform you can search for influencers in 71 countries, 26 languages and 13 platforms, drilling down with: Extensive influencer data. Search by influencer socio-demographic criteria such as job title, gender, location, language, platform, follower count, and engagement rate.Traackr Named “Best Influencer Marketing Management Platform”. August 11, 2022. Traackr Launches New Influencer Marketing Job Board to Help Brands Scale. July 22, 2022. Traackr Launches New Brand Tools to Measure Impact of Social Commerce in the Influencer Economy. September 28, 2021. Announcing the State of Influence: Beauty …Or, if you’re a Traackr customer you can simply download campaign reports directly from your account. 5 Essentials for an Influencer Marketing Campaign Report 1. General influencer marketing campaign performance. Every campaign is a learning opportunity, and provides data that helps you identify where to improve.Sep 20, 2023 · Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to drive greater impact and ROI by investing in the right strategies, outsmart their competitors, streamline campaigns, and scale global programs. ...We would like to show you a description here but the site won’t allow us.Aug 31, 2020 · With Traackr’s Link Tracking capabilities, you can now: Create trackable links and define UTMs for integration with Google Analytics. Leverage dynamic variables to easily assign custom links for each influencer. Share links with your influencers individually or en masse directly from the platform. Automatically track the clicks and traffic ... Press releases. November 9, 2023. Just The Facts: 2023 State of Influence Beauty Report. August 12, 2022. Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program. July 27, 2022. Traackr Launches New Influencer Marketing Job Board to Help Brands Scale.Nov 6, 2023 · FBFragrances @fbfragrances. 12. Noel Thomas @thenoelthomas. 13. Destiny @dessyxm. 14. Frederic @perfume_ologie. Download our full top influencers report to see stats, content, and our analysis on why these influencers are so compelling! Our goal with this series is to help you discover new potential partners and content styles, so you …Or, if you’re a Traackr customer you can simply download campaign reports directly from your account. 5 Essentials for an Influencer Marketing Campaign Report 1. General influencer marketing campaign performance. Every campaign is a learning opportunity, and provides data that helps you identify where to improve.Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“Traackr automatically calculates the commission owed to each influencer. Send payments to your influencers globally and in local currencies directly from within Traackr. 4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi. Influencer marketing expert, Giovanna Rienzi, shares four tips for building a successful affiliate ...Mar 6, 2023 · Traackr is a platform for brands to find and manage influencers, based on data and analytics. It offers a Benchmark report that shows how brands compare to their competitors in the social media space, and a …Nov 6, 2023 · FBFragrances @fbfragrances. 12. Noel Thomas @thenoelthomas. 13. Destiny @dessyxm. 14. Frederic @perfume_ologie. Download our full top influencers report to see stats, content, and our analysis on why these influencers are so compelling! Our goal with this series is to help you discover new potential partners and content styles, so you …Get the insights. Influencer Marketing Job Board. Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job. IM ROI Calculator. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Calculate your ROI.Influencer Marketing Strategies, Technologies and Examples. Influencer marketing is a vital channel for many brands. As the practice has matured, brands of all sizes are viewing influencer marketing as an increasingly valuable component of their overall marketing strategy - transitioning influencer marketing from an experimental strategy into a key …Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“ Traackr Named “Best Influencer Marketing Management Platform”. August 11, 2022. Traackr Launches New Influencer Marketing Job Board to Help Brands Scale. July 22, 2022. Traackr Launches New Brand Tools to Measure Impact of Social Commerce in the Influencer Economy. September 28, 2021. Announcing the State of Influence: Beauty 2021. March 25 ... Traackr provides an influencer marketing platform with the tools and data you need to run great influencer campaigns. See it in 30 seconds “Traackr’s social commerce tools are a game changer for marketers who can now clearly measure the impact of influencer campaigns on sales and evolve their strategy in line with the data.” Traackr x Luxurynsight: Luxury Marketing Insights. A deep-dive report on the luxury marketing strategies — from influencer marketing campaigns, to PR, to events, and more …Get a better understanding of performance by linking Traackr data to your sales and ecommerce tools. Leverage visualization tools such as Tableau and compare data (i.e., campaign spend in Traackr vs campaign spend as reported to Finance department). Run deeper analysis of your influencer program. Studios: Connect, Collaborate & Create with Your Influencers. Get an exclusive first look at Traackr’s influencer collaboration platform, Studios. Check it out. Get a front-row seat to influencer marketing best practices delivered by industry experts. State of Influence: Beauty Trends Q3 2023. The new State of Influence, shares insights on strategies and beauty trends being used by some of the top brands and influencers from the first three quarters of 2023. Download. Nov 6, 2023 · FBFragrances @fbfragrances. 12. Noel Thomas @thenoelthomas. 13. Destiny @dessyxm. 14. Frederic @perfume_ologie. Download our full top influencers report to see stats, content, and our analysis on why these influencers are so compelling! Our goal with this series is to help you discover new potential partners and content styles, so you …Paula Senfkorn (@paulasenfkorn), Germany. Paula is a lifestyle influencer who posts a variety of content primarily on TikTok. Over the first four months of 2023, she has gained almost 200K followers on TikTok, with her audience increasing from 425K to 619K. Adidas has partnered with her on a handful of …Get a better understanding of performance by linking Traackr data to your sales and ecommerce tools. Leverage visualization tools such as Tableau and compare data (i.e., campaign spend in Traackr vs campaign spend as reported to Finance department). Run deeper analysis of your influencer program.
The Shiseido team uses Traackr’s VIT Score as a framework for measuring the impact of content generated from its influencer marketing program. The VIT score is broken down into three categories that the Shiseido team tracks and actively sets goals against: visibility (reach of content), impact (engagement generated), and brand trust (quality .... Pine and crane silverlake
Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”.Influence 2.0: The Future of Influencer Marketing. We partnered with the top futurist in digital transformation to survey the globe’s most innovative brand strategists, including 3M, Amazon Web Services, American Express, Diageo, Microsoft and many more, to find out how influencer marketing is evolving. Traackr automatically calculates the commission owed to each influencer. Send payments to your influencers globally and in local currencies directly from within Traackr. 4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi VIT was developed by Traackr’s Data Science team to provide a transparent and scalable way to measure and enact change on your influencer program. VIT is the first metric uniquely designed to measure a brand’s performance in terms of influencer content, and is normalized across platforms so you can compare influencer content performance no ...Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to ...Oct 20, 2023 · With Traackr’s i nfluencer marketing platform you can search for influencers in 71 countries, 26 languages and 13 platforms, drilling down with: Extensive influencer data. Search by influencer socio-demographic criteria such as job title, gender, location, language, platform, follower count, and engagement rate. Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job. IM ROI Calculator. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Calculate your ROI. Latest from the blog.Traackr, Inc. (along with each of Traackr, Inc.'s Corporate Affiliates (as defined below), collectively, "Traackr", “we”, “us” or “our”) respects your privacy and is committed to protecting your Personal Data. Notwithstanding the foregoing, to the extent any provision of this privacy notice applies to transfer data (as defined …This course is for Traackr users who want to understand their brand performance across their market. Duration: ~60 minutes. We'll cover: What is Traackr MIM/IMB? What is the …By. Traackr. Oct 31, 2023. Manucurist is a Parisian nail brand that has become a consumer and influencer favorite for its innovation, sustainability, and health-focused mission. It is known best for its Green Flash innovation, the world’s first LED nail polish that is a green, plant-based alternative to traditional gel. Second edition of the global IM research study by Brian Solis, Altimeter Group. In the second edition of the Influence 2.0 research report written by Brian Solis from Altimeter Group, you will get exclusive data and insights into what makes most advanced brands successful with their IM and what it takes to avoid falling into the IM “tactical ... Join us for a 30-minute, exclusive first look at Traackr’s influencer collaboration platform, Studios. We’re excited to introduce you to our new destination where you will be able to form deeper connections with your influencers and streamline campaign collaborations. During this webinar, we’ll provide a preview of Studios and show you ...Don’t miss these. What are some of the main challenges with influencer product seeding, and how can you overcome them? Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.Traackr, Inc. (along with each of Traackr, Inc.'s Corporate Affiliates (as defined below), collectively, "Traackr", “we”, “us” or “our”) respects your privacy and is committed to protecting your Personal Data. Notwithstanding the foregoing, to the extent any provision of this privacy notice applies to transfer data (as defined …Whether you're running campaigns for organic advocacy, product sends, or paid sponsorships, Traackr’s campaign management toolset simplifies the process. Learn … At Traackr, we use VIT. The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in influencers’ content. It was designed to measure what matters—visibility (reach of content), impact (engagement generated) and brand trust (quality of content on brand image). VIT solves this for you. Here is a story about how Beekman 1802 became one of the top performing skincare brands on TikTok by embracing the VIT methodology. And here is another story about how Shiseido increased their influencer marketing success by 54% in one year - at a time when most makeup brands were struggling. .